Innovative and data-driven digital marketer with 4+ years of expertise in scaling online presence, executing high-impact campaigns, and leveraging analytics to drive strategic decision-making.
Professional Experience
Digital Marketing Specialist at MediGold (Trinity Health) | 2022 — Present
As the Digital Marketing Specialist, I drive brand awareness and lead generation through digital channels. I support the day-to-day management of Medigold’s online presence. I create content and maintain updates for MediGold's external website and sub-sites. Moreover, I monitor, and engage in consumer dialogues via social media on Sprout Social. Collaborating closely with the sales team, I facilitate the seamless import of leads into Salesforce. Additionally, I create informative email newsletters for internal colleagues and providers, fostering effective communication and engagement.
Account & Content Coordinator at Origo Branding Company | 2022
At Origo Branding, my role was to collaborate with the account management team. I was part of the market research process for Origo’s clients. We performed focus groups, interviews, and surveys to create research reports to help our clients better understand their target market. I worked with the creative team to bring the account management team's research to life, and create three (3) to four (4) concepts for our client to pick from and perform concept testing.
Marketing & Communications Associate at National Veterans Memorial & Museum | 2021 — 2022
During my time at the National Veterans Memorial & Museum (NVMM) I was editing, and creating pages on WordPress. Created content including writing and sourcing images, and contribute to content calendar. I was helping with media efforts in marketing the museum locally and creating short video clips to display what NVMM has to offer. In addition, I would provide in-house photography for events or for social media.